{"id":14086,"date":"2021-12-02T13:50:55","date_gmt":"2021-12-02T13:50:55","guid":{"rendered":"https:\/\/www.morella.net\/morellaturistica\/?p=14086"},"modified":"2021-12-02T13:51:00","modified_gmt":"2021-12-02T13:51:00","slug":"morella-reconeguda-per-lorganitzacio-mundial-del-turisme-com-a-best-tourism-village","status":"publish","type":"post","link":"https:\/\/www.morella.net\/morellaturistica\/ca\/morella-reconeguda-per-lorganitzacio-mundial-del-turisme-com-a-best-tourism-village\/","title":{"rendered":"Morella, reconeguda per l\u2019Organitzaci\u00f3 Mundial del Turisme com a Best Tourism Village"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.4.2&#8243;][et_pb_row _builder_version=&#8221;4.4.2&#8243;][et_pb_column _builder_version=&#8221;4.4.2&#8243; type=&#8221;4_4&#8243;][et_pb_text _builder_version=&#8221;4.4.2&#8243; hover_enabled=&#8221;0&#8243;]<\/p>\n<p><strong>La ciutat ha sigut selecciona entre m\u00e9s de 170 candidatures de 75 pa\u00efsos en la primera edici\u00f3 de la campanya<\/strong><\/p>\n<p><strong>D\u2019Espanya, han obtingut el segell Morella i Lekunberri mentre Cantavella obt\u00e9 el pas previ i entra al programa d\u2019acompanyament<\/strong><\/p>\n<p><strong>L\u2019alcalde de Morella ha rebut el reconeixement en la 24a assemblea general de l\u2019OMT que s\u2019ha celebrat a Madrid<\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.4.2&#8243; column_structure=&#8221;1_2,1_2&#8243;][et_pb_column _builder_version=&#8221;4.4.2&#8243; type=&#8221;1_2&#8243;][et_pb_text _builder_version=&#8221;4.4.2&#8243; hover_enabled=&#8221;0&#8243;]<\/p>\n<p>Aquest mat\u00ed ha tingut lloc l\u2019anunci oficial dels municipis guanyadors Best Tourism Villages by UNWTO 2021 que s\u2019ha celebrat a Madrid amb motiu de la 24a Assemblea General de l\u2019Organitzaci\u00f3 Mundial del Turisme (OMT). El president del govern, Pedro S\u00e1nchez, i el secretari general de l\u2019OMT, Zurab Pololikashvili, han inaugurat la jornada, en la qual han participat ministres, t\u00e8cnics i representants dels pa\u00efsos membres de l\u2019organitzaci\u00f3 de tot el m\u00f3n.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column _builder_version=&#8221;4.4.2&#8243; type=&#8221;1_2&#8243;][et_pb_video _builder_version=&#8221;4.4.2&#8243; src=&#8221;https:\/\/www.youtube.com\/watch?v=F2HI43m95y0&#8243; hover_enabled=&#8221;0&#8243;][\/et_pb_video][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.4.2&#8243;][et_pb_column _builder_version=&#8221;4.4.2&#8243; type=&#8221;4_4&#8243;][et_pb_text _builder_version=&#8221;4.4.2&#8243; hover_enabled=&#8221;0&#8243;]<\/p>\n<p>Aix\u00ed, tal com ha traslladat el secretari general a l\u2019alcalde de Morella, Rhams\u00e9s Ripoll\u00e9s, \u201cMorella ha estat seleccionat entre m\u00e9s de 170 candidatures de 75 pa\u00efsos, una clara demostraci\u00f3 dels seus destacats valors i accions cap al turisme rural\u201d. D\u2019aquesta manera, la ciutat de Morella forma part de la primera edici\u00f3 d\u2019aquesta iniciativa que pret\u00e9n recon\u00e8ixer als pobles que constitueixen exemples notables de destinacions de turisme rural amb valors culturals i naturals reconeguts. A m\u00e9s, tamb\u00e9 reconeix els municipis que mantenen, al fomentar el turisme com un dels motors de desenvolupament rural, un comprom\u00eds amb la sostenibilitat econ\u00f2mica, social i ambiental. Best Tourism Villages t\u00e9 el prop\u00f2sit de maximitzar la contribuci\u00f3 del sector a la reducci\u00f3 de desigualtats regionals i a la lluita contra la despoblaci\u00f3 de les zones rurals. Tanmateix, persegueix fomentar el paper del turisme en l\u2019apreciaci\u00f3 o preservaci\u00f3 dels pobles i els seus paisatges, sistemes de coneixements, diversitat biol\u00f2gica i cultural, aix\u00ed com activitats locals sense oblidar la gastronomia.<\/p>\n<p>Rhams\u00e9s ha destacat que \u201c\u00e9s un immens honor rebre este reconeixement, que ho \u00e9s per a tota Morella, i \u00e9s tamb\u00e9 un repte il\u00b7lusionant formar part d\u2019este projecte tan ambici\u00f3s a nivell internacional on tenim l\u2019oportunitat de fer-nos sentir i aportar des del m\u00f3n rural\u201d\u00a0 ha volgut agrair \u201cel gran treball realitzat per l\u2019equip de turisme de l\u2019ajuntament i la corporaci\u00f3 amb el suport de Turisme Comunitat Valenciana i, naturalment, de tot el sector tur\u00edstic i la societat morellana en el seu conjunt&#8221;. Tamb\u00e9 ha remarcat que \u201ces tracta d\u2019una iniciativa molt important per afrontar problem\u00e0tiques comunes que tenim les poblacions d\u2019arreu del m\u00f3n, aix\u00ed com formar part d\u2019una xarxa mundial de destinacions rurals\u201d. L\u2019edil ha explicat que \u201cformar part d\u2019aquesta xarxa ens permetr\u00e0 intercanviar experi\u00e8ncies amb la resta de poblacions d\u2019aquesta i, a m\u00e9s, l\u2019OMT ens dona suport per a millorar amb directrius, recomanacions i tots els seus coneixements\u201d. Finalment, ha aprofitat per a \u201cfelicitar a les altres poblacions espanyoles reconegudes\u201d a les que ha oferit \u201ctreballar unides dins d\u2019esta iniciativa\u201d, ja que Morella i Lekunberri (Navarra) han obtingut el segell i Cantavella (Terol) entra en el programa upgrade per a beneficiar a les poblacions seleccionades que no compleixen del tot els criteris per obtindre aquest reconeixement.<\/p>\n<p>Cal explicar que a m\u00e9s de fomentar el turisme de manera internacional, el projecte de Best Tourism Villages t\u00e9 diferents objectius amb les persones del territori, la prosperitat d\u2019aquest i la sostenibilitat amb el planeta. Aix\u00ed, es busca reduir les desigualtats regionals en ingressos i desenvolupament, lluitar contra l\u2019\u00e8xode rural i el despoblament, promoure la igualtat de g\u00e8nere i l\u2019empoderament de les dones i la joventut i potenciar l\u2019educaci\u00f3 i l\u2019adquisici\u00f3 de destreses. Tamb\u00e9 pret\u00e9n promoure la transformaci\u00f3 rural i enfortir la capacitat d\u2019atracci\u00f3, refor\u00e7ar la governan\u00e7a a diferents nivells, les associacions i la participaci\u00f3 activa de les comunitats, millorar la connectivitat, la infraestructura, l\u2019acc\u00e9s a les finances i la inversi\u00f3, impulsar la innovaci\u00f3 i la digitalitzaci\u00f3 i innovar en el desenvolupament de productes i la integraci\u00f3 de la cadena de valor. Finalment, pel que fa al planeta, pret\u00e9n promoure la relaci\u00f3 entre els sistemes alimentaris sostenibles, equitatius i resilients i el turisme per a preservar la biodiversitat, la diversitat agr\u00edcola, el patrimoni cultural i la gastronomia local, fomentar la conservaci\u00f3 dels recursos naturals i culturals i promoure pr\u00e0ctiques sostenibles orientades a un \u00fas m\u00e9s eficient dels recursos i la reducci\u00f3 de les emissions i els residus.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.4.2&#8243;][et_pb_row _builder_version=&#8221;4.4.2&#8243;][et_pb_column _builder_version=&#8221;4.4.2&#8243; type=&#8221;4_4&#8243;][et_pb_text _builder_version=&#8221;4.4.2&#8243; hover_enabled=&#8221;0&#8243;] La ciutat ha sigut selecciona entre m\u00e9s de 170 candidatures de 75 pa\u00efsos en la primera edici\u00f3 de la campanya D\u2019Espanya, han [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":13196,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[2],"tags":[],"class_list":["post-14086","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sense-categoria"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - 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