{"id":20194,"date":"2025-02-27T12:20:08","date_gmt":"2025-02-27T12:20:08","guid":{"rendered":"https:\/\/www.morella.net\/morellaturistica\/ivana-el-asistente-con-ia-que-informa-a-los-y-las-visitantes-en-la-web-de-morella-turistica\/"},"modified":"2025-02-27T12:21:13","modified_gmt":"2025-02-27T12:21:13","slug":"ivana-el-asistente-con-ia-que-informa-a-los-y-las-visitantes-en-la-web-de-morella-turistica","status":"publish","type":"post","link":"https:\/\/www.morella.net\/morellaturistica\/ivana-el-asistente-con-ia-que-informa-a-los-y-las-visitantes-en-la-web-de-morella-turistica\/","title":{"rendered":"Ivana, el asistente con IA que informa a los y las visitantes en la web de Morella Tur\u00edstica"},"content":{"rendered":"<p>Se trata de un sistema h\u00edbrido para responder a las preguntas con una base de datos contrastada junto con una inteligencia artificial generativa<\/p>\n<p>El nombre se ha escogido como uno de los m\u00e1s comunes en Morella por su relaci\u00f3n con la Virgen de Vallivana, patrona de la ciudad<\/p>\n<p><strong>Morella, 27 de febrero de 2025 &#8211;<\/strong> La p\u00e1gina web <a href=\"http:\/\/www.morellaturisitca.com\">www.morellaturisitca.com<\/a> ha incorporado la inteligencia artificial (IA) al asistente digital Ivana. Anteriormente funcionaba con la informaci\u00f3n contrastada de la base de datos introducida con las preguntas frecuentes y la que ofrece el portal. Ahora genera otras respuestas relacionadas con el turismo de la ciudad con un enfoque espec\u00edfico y controlado como complemento para optimizar y facilitar la informaci\u00f3n precisa y relevante. El asistente virtual se une a otras herramientas que se implementan en Morella como uno de los Destinos Tur\u00edsticos Inteligentes (DTI) de la red de la Comunidad Valenciana.<\/p>\n<p>Los objetivos que se pretenden cumplir con este proyecto son afianzar los ejes de accesibilidad, tecnolog\u00eda e innovaci\u00f3n de Morella. Adem\u00e1s, facilitar el acceso a la informaci\u00f3n tur\u00edstica de forma r\u00e1pida y sencilla. Tambi\u00e9n cumplir los est\u00e1ndares DTI, ya que Morella es uno de los pocos destinos con este distintivo en la comunidad. Por \u00faltimo, incrementar la digitalizaci\u00f3n y adoptar tecnolog\u00edas de vanguardia para adaptarse a los nuevos tiempos.<\/p>\n<p>El alcalde de Morella, con las competencias de Comunicaci\u00f3n y nuevas tecnolog\u00edas, Bernab\u00e9 Sang\u00fcesa; y el concejal de Turismo, Javier Amela, han destacado que es una herramienta que facilita y ampl\u00eda la informaci\u00f3n tur\u00edstica relevante del pueblo, as\u00ed como mejora la accesibilidad para todas las personas. Adem\u00e1s, explicaron que el nombre de Ivana es muy familiar y com\u00fan en Morella por su relaci\u00f3n con la Virgen de Vallivana y patrona de la ciudad, por lo que es ideal para recibir a los y las visitantes del portal web de turismo y darles la informaci\u00f3n que necesitan para venir y disfrutar del pueblo.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Se trata de un sistema h\u00edbrido para responder a las preguntas con una base de datos contrastada junto con una inteligencia artificial generativa El nombre se ha escogido como uno [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":19212,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[149,150],"tags":[],"class_list":["post-20194","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticies-2","category-societat-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ivana, el asistente con IA que informa a los y las visitantes en la web de Morella Tur\u00edstica - Morella Tur\u00edstica<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.morella.net\/morellaturistica\/ivana-el-asistente-con-ia-que-informa-a-los-y-las-visitantes-en-la-web-de-morella-turistica\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ivana, el asistente con IA que informa a los y las visitantes en la web de Morella Tur\u00edstica - Morella Tur\u00edstica\" \/>\n<meta property=\"og:description\" content=\"Se trata de un sistema h\u00edbrido para responder a las preguntas con una base de datos contrastada junto con una inteligencia artificial generativa El nombre se ha escogido como uno [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.morella.net\/morellaturistica\/ivana-el-asistente-con-ia-que-informa-a-los-y-las-visitantes-en-la-web-de-morella-turistica\/\" \/>\n<meta property=\"og:site_name\" content=\"Morella Tur\u00edstica\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-27T12:20:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-27T12:21:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.morella.net\/morellaturistica\/wp-content\/uploads\/sites\/9\/2024\/02\/Inici-morellaturistica-A-5-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"799\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"prensa\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"prensa\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.morella.net\\\/morellaturistica\\\/ivana-el-asistente-con-ia-que-informa-a-los-y-las-visitantes-en-la-web-de-morella-turistica\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.morella.net\\\/morellaturistica\\\/ivana-el-asistente-con-ia-que-informa-a-los-y-las-visitantes-en-la-web-de-morella-turistica\\\/\"},\"author\":{\"name\":\"prensa\",\"@id\":\"https:\\\/\\\/www.morella.net\\\/morellaturistica\\\/ca\\\/#\\\/schema\\\/person\\\/6161d1c2766c6660348f89506d2ba2d1\"},\"headline\":\"Ivana, el asistente con IA que informa a los y las visitantes en la web de Morella Tur\u00edstica\",\"datePublished\":\"2025-02-27T12:20:08+00:00\",\"dateModified\":\"2025-02-27T12:21:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.morella.net\\\/morellaturistica\\\/ivana-el-asistente-con-ia-que-informa-a-los-y-las-visitantes-en-la-web-de-morella-turistica\\\/\"},\"wordCount\":365,\"image\":{\"@id\":\"https:\\\/\\\/www.morella.net\\\/morellaturistica\\\/ivana-el-asistente-con-ia-que-informa-a-los-y-las-visitantes-en-la-web-de-morella-turistica\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.morella.net\\\/morellaturistica\\\/wp-content\\\/uploads\\\/sites\\\/9\\\/2024\\\/02\\\/Inici-morellaturistica-A-5-1.jpg\",\"articleSection\":[\"Not\u00edcies\",\"Societat\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.morella.net\\\/morellaturistica\\\/ivana-el-asistente-con-ia-que-informa-a-los-y-las-visitantes-en-la-web-de-morella-turistica\\\/\",\"url\":\"https:\\\/\\\/www.morella.net\\\/morellaturistica\\\/ivana-el-asistente-con-ia-que-informa-a-los-y-las-visitantes-en-la-web-de-morella-turistica\\\/\",\"name\":\"Ivana, el asistente con IA que informa a los y las visitantes en la web de Morella Tur\u00edstica - Morella Tur\u00edstica\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.morella.net\\\/morellaturistica\\\/ca\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.morella.net\\\/morellaturistica\\\/ivana-el-asistente-con-ia-que-informa-a-los-y-las-visitantes-en-la-web-de-morella-turistica\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.morella.net\\\/morellaturistica\\\/ivana-el-asistente-con-ia-que-informa-a-los-y-las-visitantes-en-la-web-de-morella-turistica\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.morella.net\\\/morellaturistica\\\/wp-content\\\/uploads\\\/sites\\\/9\\\/2024\\\/02\\\/Inici-morellaturistica-A-5-1.jpg\",\"datePublished\":\"2025-02-27T12:20:08+00:00\",\"dateModified\":\"2025-02-27T12:21:13+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.morella.net\\\/morellaturistica\\\/ca\\\/#\\\/schema\\\/person\\\/6161d1c2766c6660348f89506d2ba2d1\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.morella.net\\\/morellaturistica\\\/ivana-el-asistente-con-ia-que-informa-a-los-y-las-visitantes-en-la-web-de-morella-turistica\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.morella.net\\\/morellaturistica\\\/ivana-el-asistente-con-ia-que-informa-a-los-y-las-visitantes-en-la-web-de-morella-turistica\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/www.morella.net\\\/morellaturistica\\\/ivana-el-asistente-con-ia-que-informa-a-los-y-las-visitantes-en-la-web-de-morella-turistica\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.morella.net\\\/morellaturistica\\\/wp-content\\\/uploads\\\/sites\\\/9\\\/2024\\\/02\\\/Inici-morellaturistica-A-5-1.jpg\",\"contentUrl\":\"https:\\\/\\\/www.morella.net\\\/morellaturistica\\\/wp-content\\\/uploads\\\/sites\\\/9\\\/2024\\\/02\\\/Inici-morellaturistica-A-5-1.jpg\",\"width\":2000,\"height\":799},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.morella.net\\\/morellaturistica\\\/ivana-el-asistente-con-ia-que-informa-a-los-y-las-visitantes-en-la-web-de-morella-turistica\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/www.morella.net\\\/morellaturistica\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Ivana, el asistente con IA que informa a los y las visitantes en la web de Morella Tur\u00edstica\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.morella.net\\\/morellaturistica\\\/ca\\\/#website\",\"url\":\"https:\\\/\\\/www.morella.net\\\/morellaturistica\\\/ca\\\/\",\"name\":\"Morella Tur\u00edstica\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.morella.net\\\/morellaturistica\\\/ca\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.morella.net\\\/morellaturistica\\\/ca\\\/#\\\/schema\\\/person\\\/6161d1c2766c6660348f89506d2ba2d1\",\"name\":\"prensa\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2d71f0c92d7c7b09e61acc3a0fb311978b16ab1a523dc0ae84deed70cc3b3ebc?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2d71f0c92d7c7b09e61acc3a0fb311978b16ab1a523dc0ae84deed70cc3b3ebc?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2d71f0c92d7c7b09e61acc3a0fb311978b16ab1a523dc0ae84deed70cc3b3ebc?s=96&d=mm&r=g\",\"caption\":\"prensa\"},\"url\":\"https:\\\/\\\/www.morella.net\\\/morellaturistica\\\/author\\\/prensa\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Ivana, el asistente con IA que informa a los y las visitantes en la web de Morella Tur\u00edstica - Morella Tur\u00edstica","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.morella.net\/morellaturistica\/ivana-el-asistente-con-ia-que-informa-a-los-y-las-visitantes-en-la-web-de-morella-turistica\/","og_locale":"es_ES","og_type":"article","og_title":"Ivana, el asistente con IA que informa a los y las visitantes en la web de Morella Tur\u00edstica - Morella Tur\u00edstica","og_description":"Se trata de un sistema h\u00edbrido para responder a las preguntas con una base de datos contrastada junto con una inteligencia artificial generativa El nombre se ha escogido como uno [&hellip;]","og_url":"https:\/\/www.morella.net\/morellaturistica\/ivana-el-asistente-con-ia-que-informa-a-los-y-las-visitantes-en-la-web-de-morella-turistica\/","og_site_name":"Morella Tur\u00edstica","article_published_time":"2025-02-27T12:20:08+00:00","article_modified_time":"2025-02-27T12:21:13+00:00","og_image":[{"width":2000,"height":799,"url":"https:\/\/www.morella.net\/morellaturistica\/wp-content\/uploads\/sites\/9\/2024\/02\/Inici-morellaturistica-A-5-1.jpg","type":"image\/jpeg"}],"author":"prensa","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"prensa","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.morella.net\/morellaturistica\/ivana-el-asistente-con-ia-que-informa-a-los-y-las-visitantes-en-la-web-de-morella-turistica\/#article","isPartOf":{"@id":"https:\/\/www.morella.net\/morellaturistica\/ivana-el-asistente-con-ia-que-informa-a-los-y-las-visitantes-en-la-web-de-morella-turistica\/"},"author":{"name":"prensa","@id":"https:\/\/www.morella.net\/morellaturistica\/ca\/#\/schema\/person\/6161d1c2766c6660348f89506d2ba2d1"},"headline":"Ivana, el asistente con IA que informa a los y las visitantes en la web de Morella Tur\u00edstica","datePublished":"2025-02-27T12:20:08+00:00","dateModified":"2025-02-27T12:21:13+00:00","mainEntityOfPage":{"@id":"https:\/\/www.morella.net\/morellaturistica\/ivana-el-asistente-con-ia-que-informa-a-los-y-las-visitantes-en-la-web-de-morella-turistica\/"},"wordCount":365,"image":{"@id":"https:\/\/www.morella.net\/morellaturistica\/ivana-el-asistente-con-ia-que-informa-a-los-y-las-visitantes-en-la-web-de-morella-turistica\/#primaryimage"},"thumbnailUrl":"https:\/\/www.morella.net\/morellaturistica\/wp-content\/uploads\/sites\/9\/2024\/02\/Inici-morellaturistica-A-5-1.jpg","articleSection":["Not\u00edcies","Societat"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/www.morella.net\/morellaturistica\/ivana-el-asistente-con-ia-que-informa-a-los-y-las-visitantes-en-la-web-de-morella-turistica\/","url":"https:\/\/www.morella.net\/morellaturistica\/ivana-el-asistente-con-ia-que-informa-a-los-y-las-visitantes-en-la-web-de-morella-turistica\/","name":"Ivana, el asistente con IA que informa a los y las visitantes en la web de Morella Tur\u00edstica - Morella Tur\u00edstica","isPartOf":{"@id":"https:\/\/www.morella.net\/morellaturistica\/ca\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.morella.net\/morellaturistica\/ivana-el-asistente-con-ia-que-informa-a-los-y-las-visitantes-en-la-web-de-morella-turistica\/#primaryimage"},"image":{"@id":"https:\/\/www.morella.net\/morellaturistica\/ivana-el-asistente-con-ia-que-informa-a-los-y-las-visitantes-en-la-web-de-morella-turistica\/#primaryimage"},"thumbnailUrl":"https:\/\/www.morella.net\/morellaturistica\/wp-content\/uploads\/sites\/9\/2024\/02\/Inici-morellaturistica-A-5-1.jpg","datePublished":"2025-02-27T12:20:08+00:00","dateModified":"2025-02-27T12:21:13+00:00","author":{"@id":"https:\/\/www.morella.net\/morellaturistica\/ca\/#\/schema\/person\/6161d1c2766c6660348f89506d2ba2d1"},"breadcrumb":{"@id":"https:\/\/www.morella.net\/morellaturistica\/ivana-el-asistente-con-ia-que-informa-a-los-y-las-visitantes-en-la-web-de-morella-turistica\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.morella.net\/morellaturistica\/ivana-el-asistente-con-ia-que-informa-a-los-y-las-visitantes-en-la-web-de-morella-turistica\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.morella.net\/morellaturistica\/ivana-el-asistente-con-ia-que-informa-a-los-y-las-visitantes-en-la-web-de-morella-turistica\/#primaryimage","url":"https:\/\/www.morella.net\/morellaturistica\/wp-content\/uploads\/sites\/9\/2024\/02\/Inici-morellaturistica-A-5-1.jpg","contentUrl":"https:\/\/www.morella.net\/morellaturistica\/wp-content\/uploads\/sites\/9\/2024\/02\/Inici-morellaturistica-A-5-1.jpg","width":2000,"height":799},{"@type":"BreadcrumbList","@id":"https:\/\/www.morella.net\/morellaturistica\/ivana-el-asistente-con-ia-que-informa-a-los-y-las-visitantes-en-la-web-de-morella-turistica\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.morella.net\/morellaturistica\/"},{"@type":"ListItem","position":2,"name":"Ivana, el asistente con IA que informa a los y las visitantes en la web de Morella Tur\u00edstica"}]},{"@type":"WebSite","@id":"https:\/\/www.morella.net\/morellaturistica\/ca\/#website","url":"https:\/\/www.morella.net\/morellaturistica\/ca\/","name":"Morella Tur\u00edstica","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.morella.net\/morellaturistica\/ca\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/www.morella.net\/morellaturistica\/ca\/#\/schema\/person\/6161d1c2766c6660348f89506d2ba2d1","name":"prensa","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/2d71f0c92d7c7b09e61acc3a0fb311978b16ab1a523dc0ae84deed70cc3b3ebc?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/2d71f0c92d7c7b09e61acc3a0fb311978b16ab1a523dc0ae84deed70cc3b3ebc?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2d71f0c92d7c7b09e61acc3a0fb311978b16ab1a523dc0ae84deed70cc3b3ebc?s=96&d=mm&r=g","caption":"prensa"},"url":"https:\/\/www.morella.net\/morellaturistica\/author\/prensa\/"}]}},"_links":{"self":[{"href":"https:\/\/www.morella.net\/morellaturistica\/wp-json\/wp\/v2\/posts\/20194","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.morella.net\/morellaturistica\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.morella.net\/morellaturistica\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.morella.net\/morellaturistica\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.morella.net\/morellaturistica\/wp-json\/wp\/v2\/comments?post=20194"}],"version-history":[{"count":1,"href":"https:\/\/www.morella.net\/morellaturistica\/wp-json\/wp\/v2\/posts\/20194\/revisions"}],"predecessor-version":[{"id":20195,"href":"https:\/\/www.morella.net\/morellaturistica\/wp-json\/wp\/v2\/posts\/20194\/revisions\/20195"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.morella.net\/morellaturistica\/wp-json\/wp\/v2\/media\/19212"}],"wp:attachment":[{"href":"https:\/\/www.morella.net\/morellaturistica\/wp-json\/wp\/v2\/media?parent=20194"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.morella.net\/morellaturistica\/wp-json\/wp\/v2\/categories?post=20194"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.morella.net\/morellaturistica\/wp-json\/wp\/v2\/tags?post=20194"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}